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Situation

Pantheon Ventures, a private equity firm that invests in infrastructure and real assets, sought to build awareness for an initiative to offer private equity to defined-contribution pension plans and high net worth investors via financial advisors. They faced a complex fundraising environment combined with the need to educate new markets about the value of private equity.

Solution

We employed expert source positioning, media and compliance communications training, and focused messaging to build a narrative around Pantheon’s unique investment strategies, executive insights and expertise.

Results

We secured high-profile media coverage in national, business and trade publications that provided a platform for the firm to differentiate itself on its investment strategies.

Media Results

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