Situation
Pantheon Ventures, a private equity firm that invests in infrastructure and real assets, sought to build awareness for an initiative to offer private equity to defined-contribution pension plans and high net worth investors via financial advisors. They faced a complex fundraising environment combined with the need to educate new markets about the value of private equity.
Solution
We employed expert source positioning, PR marketing and compliance communications training, and focused messaging to build a narrative around Pantheon’s unique investment strategies, executive insights and expertise.
Results
We secured high-profile media coverage in national, business and trade publications that provided a platform for the firm to differentiate itself on its investment strategies.
Media Results
- Asset managers honing focus on investment beliefs
- Private Equity's View of Oil and Commodity Markets
- Secondary Market for Private Equity Heats Up
- Private Equity Is Coming to a 401(k) Near You
- Pantheon Woos Wealthy Individuals to Private Equity With Feeder Fund
- How to break into the white male private equity club