Situation
A manufacturer of home building supplies was subject to two class action suits involving over $300 million in potential damages.
Solution
Our litigation communications practice advised on creating an internal working group to manage the internal research and on communicating with key customers through the sales and marketing teams.
Results
No existing customers were lost as a result of our communications strategy and plan. Media coverage was limited and the client kept in place the Working Group to monitor all future product development to ensure a high level of quality control.