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Situation

Maecenas, a digital art token, was auctioning its first major work – Warhol’s 14 Small Electric Chairs – using its ART cryptocurrency token.

Solution

Montieth & Company provided a multi-market communications strategy that was mindful of regulatory concerns in the U.S. and addressed resistance from traditional art market players. The skeptical media landscape called for diligent PR, especially following the rise and decline of Bitcoin and the scandals surrounding many ICOs.

Results

We refined Maecenas’ White Paper and created materials to help the media understand the mechanics of a Dutch auction. By combining our expertise in the art market, blockchain and cryptocurrencies, we achieved a series of media placements in national, financial, and crypto outlets globally.

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