Opportunity
A global leader in financial data-driven personalization, customer engagement, and advanced money management capabilities for banks wanted to strengthen its brand positioning and enhance its reputation in Europe and North America.
As the company serves financial institutions across 30 global markets, our PR strategy focused on the value proposition and impact of their platform. The goal was to emphasize the platform’s innovative features, particularly its real-time insights and personalization capabilities, and highlight its pivotal role in shaping the future of digital banking for consumers.
Through a comprehensive thought leadership and earned media strategy M&Co captured media attention for the company’s data-driven solutions, improved its share of voice (SOV) and generated greater visibility and credibility among its target audience.
Solution
M&Co leveraged its global network of financial, technology, and business reporters to build relationships between the company and key journalists covering the industry. We capitalized on significant corporate milestones, including securing new partnerships, industry recognitions, and expanding into new markets.
Results
M&Co secured interviews with Insider Intelligence, Observer, The Banker, American Banker, The Financial Brand, and BankTalk among others. We also placed bylines in several publications including Credit Union Business News, Finextra, Financial IT, BAI, IBS Intelligence, and CU Management.
M&Co increased the client’s total number of mentions in articles by over 43% and boosted their Share of Voice (SOV) by 18% in less than a year.