October 6, 2022
The PR Agency of the (Near) Future
Clients are increasingly looking for flexible communication solutions, requiring a global and truly integrated business model for PR agencies.
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October 6, 2022 -
Blog
October 4, 2022Why Lisbon Is the New Silicon Valley of Southern Europe
It is still far behind Europe’s major economic epicentres like Berlin, London and Amsterdam, but Lisbon is growing as a hub for ambitious tech founders. The city is fast becoming Southern Europe’s answer to Silicon Valley as the capital of Business-to-Business (B2B), Software as a Service (SaaS), e-commerce, and technology start-ups and scaleups. Lisbon-born start-ups […]
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August 18, 2022ESG is a Hot Button Topic: How Should Asset Managers Communicate?
These days, it is rare to read business news without coming upon an Environmental, Social, and Governance (ESG) related story. While the overall trend is toward developing deeper ESG lenses when it comes to investing, some “Red”-leaning states have been implementing anti-ESG initiatives. For instance, in January, West Virginia State Treasurer Riley Moore announced that […]
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August 15, 2022Why You Should Invest in Professional Development
With increased economic uncertainty and the competitive dynamics of the Great Resignation stemming from the Covid-19 pandemic, companies are relying more on communications professionals to help craft and share their stories to stand out from the crowd.
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June 16, 2022How to Stand Out in a Thorny Insurtech Market
The evolution of the financial services industry is driven by the emergence of new technologies and advancements of existing ones that are aimed at achieving efficiencies, saving time and money, and making companies more competitive. The insurtech market is a case in point of how technology is revolutionizing the insurance industry, generally considered traditional, slow […]
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June 14, 20225 Tips for Creating an Effective Public Relations Strategy
An effective public relations strategy should be a blueprint for how integrated marketing communications will advance a company’s objectives, aligned with its business goals. However, the biggest challenge is to put the strategy into action. Executing on an effective long-term public relations program is a collaborative process and arguably, depends as much on the company […]
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March 7, 2022Media Guide for AI Companies
What does is it take in 2022 to architect a communications strategy and plan that overcomes the PR challenges facing AI companies in today’s fast media cycles?
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December 23, 2021How to Boost Your Media Strategy During the Holidays
The holiday season means slower news cycles for B2B PR strategists. However, that does not mean your marketing communications activities need to come to a halt. If you don’t have the news that will capitalize on holiday themes, don’t force it. Here are some ways to boost your PR efforts during this time and help […]
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November 11, 2021Fund Launch Marketing in a Crowded High-Yield Investment Landscape
As asset managers look to launch high-yield funds in a crowded market, it is important to develop a strong fund launch marketing strategy.
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