September 20, 2021
What Does it Take to Become a Thought Leader?
As a company spokesperson, regardless of whether you are in C-suite or senior management when engaging with the media, cutting through the noise, and going beyond marketing speak is key. If your company is perceived as undifferentiated in its views, its ability to both compete and achieve profitable growth, is diminished. Differentiation is central to achieving an effective corporate positioning, therefore requiring defining spokespeople as demonstrable thought leaders that can become go-to sources for the news media. Herein, the key elements of achieving […]
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