by Montieth & Company’s President, Montieth M. Illingworth, and Senior Advisor, Peter Firestein, featured in FundFire discuss the Investor Perception Analysis service.
PR firm Montieth & Company has become the latest company to launch a service that aims to offer managers in-depth insight into investor perception. However, it faces considerable competition. Asset managers are already using many research tools, from industry-wide surveys to online questionnaires, anecdotal evidence gathered by salespeople, and investor sentiment surveys.