Situation
Dean Connor, CEO and President of Sun Life Financial, wanted to communicate his confidence in the Asian market to investors. Sun Life Financial engaged us as a public relations agency in Asia to secure an impactful media opportunity.
Solution
Montieth & Company targeted the Hong Kong broadcast media to share this message with a broad, sophisticated audience.
Results
We secured a prime-time slot on CNBC Asia, where Dean was able to talk in length about the opportunities Sun Life Financial saw in the Asian insurance business.