Kodak PixPro was a heritage brand name that wanted to build awareness among consumers of its innovative digital cameras, in fierce competition with dominant brands which held the majority of market share.
We gained traction with a new customer demographic through a comprehensive social media influencer and traditional media strategy that positioned the product as driving new and exciting user experiences.
We identified a group of influencers, content creators and bloggers who evangelized the product to their followers worldwide, while simultaneously launching a social media ad campaign to build customer engagement. We provided media relations and event support at key industry events, including the Consumer Electronics Show (CES). Meanwhile, traditional media in CNBC, Engadget, Fortune, Gizmodo and The Wall Street Journal reinforced the company’s public image as an innovator in digital cameras.
As a result, the company expanded its market share and increased sales.