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How We Deliver Value

We Invest in Our Clients and Work to Establish Long-Term Relationships

Communications Strategy & Plan
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Account Structure
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Performance Measurement
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Client Service
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Working for the Long-Term
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Our
Approach

As a specialist communications firm, we look to obtain a precise understanding of each opportunity and challenge. We then apply our communications lens and strategy, media, and content solution set. The work is carried out by our Practice Group Executive Teams, who are experts in media relations, thought leadership, and special situations. Our Senior Advisors play key roles in providing counsel and support.

Onboarding

We onboard through in-depth client interviews, industry, market, and audience analysis. Achieving influence with your target audiences is about knowing what will move them to act. We also conduct audience perception audits, focus groups, and message testing.

Communications
Strategy & Plan

Our Communications Strategies & Plans drive the program. This includes a strategic communications analysis, audience targeting, positioning, a messaging manual, media universe mapping, and a full tactical plan. We use tactics in phases to build success over time.

Account
Structure

We adapt account structures to our clients’ needs. Typically, we work on fixed, monthly retainers and annual contracts. We also work on shorter-term project engagements and hourly on special situations.

As an independent firm, we keep our organization lean to drive efficiencies and minimize overhead. That means investing more of our clients’ budgets in producing results.

Perfomance
Measurement

We follow the Institute of Public Relations’ Barcelona Principles of Measurement to guide us in setting goals and measuring success. More information about these principles and how they are applied can be found at the Institute for Public Relations.
Following those principles, we craft client-specific performance metrics using a two-tiered system.
  1. The first is a “Measure Against Communications Objectives” system, which is included in the retainer.
  2. The second uses outside vendors to measure message penetration and is provided at an additional cost.

Reporting

We provide detailed reports against our performance metrics and KPIs on the schedule that suits each client’s needs.

Client Service

We anticipate needs before we’re asked to meet them and make even difficult tasks seem easy to complete.

Teamwork

Our Executive Teams collaborate closely, bring to bear the required single or multi-media market strategic solutions, and provide high-touch client service. Our flat organizational structure maximizes senior executive involvement. We also purpose-build account teams to fit precisely what’s needed to achieve the client objective.

Flexibility

We believe in being a flexible business partner. That means adapting how we work to your circumstances which we know can rapidly change.

Working for the
Long-Term

We invest to build long-term relationships with our clients because we believe trust and experience are central to their success.

We Invest in Our Clients and Work to Establish Long-Term Relationships

Underlying our practice areas are the communications disciplines we strive to master. We believe we always have more to learn and new opportunities for professional growth.