Global Strategic Communications Inc. President, Peter Firestein, discusses the fundamental qualities behind a strong corporate reputation.

A company with a strong reputation is one for whom investors and the public have high expectations. If it produces superior products, as Apple and GE have done, the public sees those products as arising from a bedrock of excellence. Over the long run, the company’s shares trade at a premium compared to its peer group, based on expectations of higher future value. When things go wrong, it receives the benefit of the doubt. Read More

Foredestine's CEO, Robert Schulman, discusses in his forthcoming book, Be the Rooster, on how to survive in today's corporate enviornment.  

Business is war. Let me be clear: there are real winners and real losers. The winners get rich and famous, and the losers die. In a bad business environment with stagnant wages and high unemployment like the current mess in this country, if you run with the herd, you end up a lamb chop. John P. Getty once said, "The meek shall inherit the earth, but not the mineral rights." He meant it! Read More

Founder of EchdoDitto, Nicco Mele, discusses the integration of social media with politics.

The tremendous power of the Internet to affect political discourse in American life first became evident in Governor Howard Dean’s 2004 presidential campaign. Less than 10 years later, social media have become an invaluable political tool across the world – as demonstrated by the street demonstrations and uprisings taking place in countries throughout the Arab world. Read more

Montieth & Company's President, Montieth M. Illingworth, discusses his approach to managing the new generation of crises.

The central operating conceit of our profession is that we say we can manage just about any kind of crisis. The longer I practice, however, the more I wonder whether the world is changing in ways where we should be more concerned about the phenomena we can't manage. Read more